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Purple Flowers

Bringing new plants to life

Ben Gregory Owner of Natura Creative

Natura Creative
Owner, Ben Gregory

Ben, originally a British native now based in Sydney, achieved a first class degree in Horticultural Crop Production at Pershore College in 2013. Since then he has had experience in commercial production around the world, working in many different countries and travelling extensively.

With over 8 years of experience in new product development, Ben understands how to add value to the horticultural supply chain. Ben has fantastic plant knowledge, which combined with his passion, enthusiasm and clear & honest communication he will ensure the best outcome for the variety and the breeder.


He started Natura Creative in late 2021 with the aim to offer an independent outlet for breeders with great service to maximise the potential of their new varieties. 

Please get in touch today to see how Ben can help you. 

Plant breeder representation and variety management around the world

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Breeder services around the world

Natura Creative represents plant breeders and their new varieties around the World. We are an independent business with the aim to protect new varieties and achieve optimum royalty returns for you as the breeder. 

We manage the entire process from first evaluation of the new selections, trials, commercial strategy, Plant patent and Plant Breeders Rights, commercialisation and royalty management and promotion. 

Agent Services for Australia

We represent Plant Breeder agents from around the world here in Australia. We are able to handle the entire process import, trials, PBR, commercialisation and on-going royalty collection and promotion.

We are looking to for long-term partners to ensure the best outcome for your varieties in Australia.

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Get in touch to see how we can help with your new plants

PO Box 772, North Sydney, 2059

+61 491 914 058

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